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A common practice in marketing to compare two versions of an ad to identify which one performs better

The visual and audio elements of an ad

The available ad space on a website, app, or streaming platform

The location of an ad on a website, app, or streaming platform

Tracking which marketing efforts led to a conversion or sale

The increase in awareness or perception of a brand as a result of advertising

The percentage of viewers who watched an entire video ad

Objects that can connect with the internet, like a TV, tablet, or gaming console

A device connected to the internet and designed to support streaming multimedia content

The cost of an ad based on the number of desired actions, like a purchase of signup

The cost of an ad based on the number of clicks it get

The cost of an ad based on the number of completed views

The cost of showing an ad 1,000 times

The percentage of people who clicked on an ad out of the total number of impressions

The percentage of viewers who interacted with an ad in some way, like clicking on or sharing it

Targeting ads to specific geographic locations

Data collected by a company directly from its own customers or users

The average number of times an ad is shown to a unique viewer

Limiting the number of times a specific ad is shown to a user within a certain timeframe

The number of times an ad is shown to users

The value a brand gets by adding CTV advertising into its media mix

A video ad that cannot be skipped by the viewer

The actual video content that streams over the internet

The automated process of buying and selling advertising inventory through software

Showing ads to people who have previously interacted with a brand or product

The amount of revenue generated for every dollar spent on advertising

The profitability of an advertising campaign

Data collected by a partner company and shared with another company

A video ad that can be skipped by the viewer after a certain amount of time

A TV that's connected to the internet and can run apps and streaming services

A service that offers free and/or premium access to streaming video content

Directing ads to specific audiences based on various criteria

Data collected by external sources and sold to companies for marketing purposes

The measurement of how many people saw an ad and for how long