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Kick Off the 2024 NFL Season: Your Complete Performance TV Playbook

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Maximizing Reach: The Benefits of Programmatic CTV Advertising

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Inside the tvRoom with Bridget Hall of M&C Saatchi Performance

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Beyond Social Media: Why CTV is the Future of Advertising

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2024 Summer Olympics: Make a Splash with Performance TV

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7 Performance TV Statistics All Marketers Need to Know in 2024

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The Modern Marketer’s Guide to Attribution

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The Marketer's Guide to Customer Loyalty

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The Marketer's Guide to Mobile Attribution

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How to Understand and Utilize Data-Driven Attribution

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How Attribution Models Optimize Marketing Strategies

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Understanding View-Through Attribution: Maximizing Ad Impact

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How Last Click Attribution Helps Marketers Decode Conversion

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Multi Touch Attribution in Marketing: Models and More

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Unpacking Marketing Attribution: Definition and Insights

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TV Advertising vs. Digital Advertising: Which is Right for You?

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The Complete Guide to Understanding Targeting in Marketing

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The Marketer's Guide to Understanding Impressions

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Key Metrics to Track for Measuring TV Advertising ROI

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