Purpose-built CTV Attribution
Trying to connect with an existing audience? Breaking into a new one? tvScientific provides real-time insights you need to judge efficacy, adjust strategy, and influence results.
Delivering radical data transparency
Know precisely how much value your campaign brings with our outcome-based reporting on granular data metrics.
CTV Measurement
Our platform provides attribution you can trust, matching site visits + CTV ad exposure through a direct 1:1 deterministic ID.
CTV Attribution
Our platform provides attribution you can trust, matching site visits + CTV ad exposure through a direct 1:1 deterministic ID.
Incrementality Testing
Our incrementality tool kit helps you measure brand lift and calculate incremental performance metrics like iCPA iROA.
How it works
Ads are delivered to the CTV advertising platform
The platform identifies and stores the IP address in an exposure file
Event data is captured after someone completes an action using a device connected to the IP address
We compare and analyze the data stored in exposure and outcomes files based on IP address.
