From the Screen to the Sleigh

The Value of Performance TV for BFCM 2023

Black Friday and Cyber Monday are the busiest shopping days of the year — and the brands using Performance TV advertising are primed to drive record sales. Here’s why and how to do it effectively.

infographic-hero-img
Ellipse 907-1
stand-out-left-img

You have to stand out.

Holiday spending was up last year, but inflation and other financial worries mean consumers will be pickier this year.

 

stand-out-left-img
stand-out-right-img
info

 

$9.12 billion

spent on Black Friday


$11.3 billion

spent on Cyber Monday

phone

51%

of online sales during Cyber Week were by mobile shoppers

 

performance-channel-left-img

You have to engage a new performance channel.

Social media advertising is oversaturated, but the holidays are a prime time to reach people on TV.

performance-channel-left-img
performance-channel-right-img
Holiday-TV

65%

of US Consumers watch holiday-related content in the fall and winter

households

88%

of US households have at least one connected device

5% of Cyber Week sales were directly attributable to social media
shoppers-left-img

You have to thoughtfully reach the right shoppers.

Adjust your Performance TV campaigns based on how early or late we are in the shopping season.

shoppers-left-img
shoppers-right-img
61%Of consumer start their
shopping by early November november
Early Shoppers

 

 

Early Shoppers are planners and want to get their shopping done quickly. Give them detailed product information, convenience, and early-bird discounts.

On-the-Fly Shoppers

 

 

On-the-Fly Shoppers shop throughout the season. Give them regular promo codes, BOGO offers, and anything else that’ll have them shopping from you all season long.

Search volume for the keyword “Black Friday” increased

419%

after September 1 in 2022

Last-Moment Shoppers

 

 

Last-Moment Shoppers procrastinate with shopping and prefer doing it all online. Give them extended store hours, free in-store pickup, and overnight delivery.