Welcome to TV 2.0

"As TV 2.0 takes hold, we see digital dollars migrating towards TV, especially as search and social platform efficacy and ROI go under increasing levels of scrutiny."
Jason Fairchild, Founder & CEO at tvScientific

Holiday-Playbook

2025 State of Performance TV Report

2025 is already shaping up to be a transformative year for Performance TV, and our newly released State of Performance TV report is your ultimate guide to navigating this fast-evolving channel.

Packed with insights from over 600 marketing leaders, this report is a comprehensive resource designed to equip you with the knowledge and strategies needed to thrive in the rapidly evolving world of Performance TV. 

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TV 2.0: The evolution from reach and frequency to measurable outcomes

Advertisers tend to think of TV as a brand-building channel, but that was TV 1.0. We’re entering the era of performance TV: TV 2.0.

Above all else, marketers need to drive outcomes. That’s what has made Meta and Google such powerful businesses. They say, “Tell us the outcomes you need, and we’ll deliver them.”

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Drive Better Outcomes with the Next Evolution in TV Advertising

Available On-demand

In this session, the tvScientific team is joined by experts from Brightside Health and Monks to discuss how the shift to TV 2.0 is enabling advertisers to achieve precise targeting, measurable results, and unparalleled ROI—all within the high-impact format of TV.

Don’t miss this opportunity to learn how advanced, AI-driven tools are bringing digital-like performance metrics to television. View now and be part of the future of TV advertising!

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Unlock the Full Potential of Your Advertising with Performance TV

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