Thursday, December 12, 2024
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11:00 AM PT / 2:00 PM ET
TV 2.0–Drive Better Outcomes with the Next Evolution in TV Advertising
Unlock the Power of TV Advertising with Precision Targeting and Measurable Results
Welcome to the future of TV advertising. For decades, TV 1.0 offered a reliable way to reach broad audiences, but digital transformation, streaming, and shifting consumer behavior have changed the game, making traditional TV costly and harder to measure. As a result, many brands have shifted ad dollars to digital channels with clearer, outcome-based metrics.
Now, TV is evolving – and it’s back in favor. Enter TV 2.0, where advanced targeting, measurable outcomes, and ease of activation combine the reach of TV with digital precision.
Join Jason Fairchild, Founder and CEO of TVScientific, and discover how to:
- Leverage TV 2.0’s advanced capabilities to precisely target audiences and measure success.
- Activate campaigns with a platform that uses AI-driven optimization for improved ROI.
- Maximize both top and bottom-of-funnel results through non-skippable, in-view ads reaching 100M U.S. households.
- Prepare for the future of TV advertising and gain a competitive edge by learning from early adopters
Who Should Attend:
This session is ideal for marketers, media buyers, and brand strategists who want to stay ahead in TV’s rapidly evolving landscape.
Reserve your spot for December 12th to gain insights from industry leader Jason Fairchild!
