Performance marketing will eventually hit a point of diminishing returns where scale is impossible within CPA goals. To break this growth plateau, you’ll need to embrace performance branding.
On March 5, at 2pm ET/11am PT, Playbook CEO Bryan Karas joins Rockerbox CEO Ron Jacobson and tvScientific VP of Performance Ops & Yield Matt Janusz to teach attendees:
- Why performance branding is a growth imperative for smart marketers in 2025
- The growth restrictions that come with an addiction to performance marketing
- Data and reports that will quantify your performance branding opportunity
- Why CTV is growing faster than any other media channel — and driving great performance branding results
- Real-life client case studies
What You'll Learn:
- The art, science, and hard truths that make performance branding critical to growth
- Data showing how the world’s best brands have grabbed market share
- Reports you need to run for optimal budget allocation
- How to harness the growing CTV opportunity
- Real-life case studies from brands that have made the pivot to performance branding
- Exclusive webinar offers from Playbook, Rockerbox, and tvScientific
Who Should Watch:
This session is ideal for marketers, media buyers, and brand strategists who want to stay ahead in TV’s rapidly evolving landscape.
View now on-demand!