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Navigating Trends, Tactics, and Timing for Maximum Impact
The holiday season was a high-stakes period for marketers, with rising competition, unpredictable market conditions, and increased pressure to prove ROI. As we approached 2024, new trends and challenges had emerged, from the influence of early sales events like Amazon's Prime Day to the impact of political advertising and changing consumer behavior. This webinar, featuring insights from the 2024 Holiday Trends Report by tvScientific and Rockerbox, guided attendees through the key strategies to maximize the effectiveness of their holiday campaigns.
Participants learned:
- Why early campaign activation was crucial in 2024
- How to choose the most effective channels for driving both brand awareness and direct sales
- Best practices for measuring the impact of holiday campaigns across Connected TV (CTV), social media, and other platforms
- How to adapt marketing strategies in response to external factors like market shifts and the upcoming election
Attendees gained an understanding of how to optimize holiday marketing efforts for success by learning the latest trends, refining their channel mix, and mastering measurement techniques to prove their campaigns' value.
