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The CTV Advertising Playbook
This guide helps marketers better understand everything about CTV advertising, from learning all the basics to measuring impact.
Our CTV experts have conducted analysis of the ad environment and determined that only multi-touch attribution shows holistic ad effectiveness.
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The TV advertising landscape has evolved, but some advertisers are still stuck in the past. Even with access to advanced technology and data collection, some are still using antiquated methods like first touch and last touch to assess performance.
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