White Paper: Multi-Touch Attribution in the CTV Environment
Our CTV experts have conducted analysis of the ad environment and determined that only multi-touch attribution shows holistic ad effectiveness.
With 71% of US households having at least one connected device, CTV is quickly becoming one of the most effective ways to reach consumers.
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What used to be an expensive channel with limited data now helps marketing teams boost ROAS, increase brand lift, and drive revenue. It's no wonder marketers are making CTV advertising a permanent part of their media mix.
This guide will help you take your CTV campaigns to the next level — no matter where you are in your journey.
Unlock the Power of CTV
- Establish your CTV goals
- What starting budget will get you significant learnings within four weeks
- Six best practices for designing your CTV creative assets
- Why incremental reporting is critical for proving the value
