How CTV Advertising Powers the TV Revolution | tvScientific

From rabbit ears to Roku, networks to Netflix, the television is the center of millions of American households — and the center of American advertising.

The privilege of reaching consumers via TV was previously restricted to a small handful of brands, but performance-driven CTV advertising is changing the playbook for good.

Our latest report, How CTV Advertising Powers the Performance TV Revolution, gets granular about why embracing connected TV is the power move for advertisers in 2021 and beyond.

Here’s some math to consider:

• Over 80% of consumers subscribe to more than one streaming service
• The majority watch those services on connected TV (73.5%)
• At least one of those services is supported by ads for 91.6% of subscribers 
• Ads on TV and streaming services beat out those on social media, websites, and mobile games for brand recall and affinity

See where this is going?