The Retail Marketer's Guide to Holiday CTV Campaigns

Connected TV is more effective, captivating, and accurately measured than other digital channels — the perfect trifecta for a holiday marketing miracle.

More than 90% of consumers celebrate the holidays. That's a lot of cookies consumed and presents wrapped. That's also a lot of people brands can reach with their holiday ads.

The rise of connected TV (CTV), combined with improvements in targeting, attribution, and measurement, gives brands the opportunity to use TV as a performance channel this holiday season. In this guide, you'll learn:

  • The three types of holiday shoppers and how to effectively reach them with CTV
  • How to measure success of your holiday campaigns
  • Six best practices for designing your holiday ads

Download your copy to start building your holiday CTV strategy.

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Published in partnership with:

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Born as a mobile agency at the forefront of the smartphone revolution, M&C Saatchi Performance has evolved with how people connect with media and each other. The agency delivers profitable growth for brands through full-funnel performance marketing enabling growth in the digital economy, with a specialism in their heritage of growing apps and mobile first businesses. M&C Saatchi Performance does this by using effective, measurable, and evolving media strategies combined with best-in-class client service to deliver profitable growth for clients.

The agency takes a human approach to data, connecting with brands to determine objectives and audiences to meet people where they are. The team of expert marketers develop creative, paid search, programmatic, and remarketing solutions to optimize performance and deliver results. For more information, visit mcsaatchiperformance.com.

 

Download the Guide

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