tvScientific | 2025 State of Performance TV Report

2025 is already shaping up to be a transformative year for Performance TV, and our newly released State of Performance TV Report is your ultimate guide to navigating this fast-evolving channel.

Packed with insights from over 600 marketing leaders, this report is a comprehensive resource designed to equip you with the knowledge and strategies needed to thrive in the rapidly evolving world of Performance TV. Whether you’re looking to refine your budget allocation, solve complex measurement challenges, or leverage cutting-edge technologies like AI to enhance your campaigns, this report delivers actionable takeaways that can drive measurable outcomes and give you a competitive edge.

Here’s what you’ll find inside:

• Budget Shifts: 71% of marketers are increasing their Performance TV budgets this year—double the number from last year. 
• Programmatic Buying: Marketers are using programmatic ad buying to streamline reporting and optimize campaigns.
• Measurement Solutions: Learn how top marketers are addressing attribution and ROI challenges.
• AI’s Impact: Discover the role AI will play in driving campaign performance in 2025.

This report is your guide to mastering one of the fastest-growing marketing channels. Stay ahead of the curve with exclusive data and actionable strategies.