NEW YORK, February 6, 2023 — tvScientific, the first and only CTV advertising platform built for performance marketers, today announced its appointment of Chris Johnson, as the company’s first VP of Technology. This expansion of the leadership team further demonstrates the company’s commitment to driving sustainable growth in performance advertising today.
“Chris brings an extensive amount of leadership expertise to tvScientific, from successfully scaling infrastructures to building out robust and talented teams,” said Jason Fairchild, CEO at tvScientific. “Our mission at tvScientific is to push the boundaries of what’s possible with CTV advertising, and we have set ambitious 2023 organizational goals to continue to drive product innovation in the space. We’re proud of the engineering culture we’re building at the company and value the type of visionary tech leadership Chris will bring in this new role.”
As the new VP of Technology, Chris will be responsible for overseeing teams under tvScientific's technology umbrella, including software engineering, data science, DevOps, and IT. Prior to joining tvScientific, he served as VP of Engineering at Infillion – a full-service media solutions provider, housed of leading adtech companies true[X] and Gimbal.
“Looking at where the industry is headed and how performance advertising fits into current trends, I’m so grateful to be a part of the tvScientific team, trailblazing the future of CTV advertising,” said Johnson. “This is an organization that has shown immense growth and traction within the industry. tvScientific is forging a new path forward for performance marketers, one in which they can get to a place of radical transparency and unlock a new level of real-time and granular CTV measurement that wasn’t possible previously.”
About tvScientific
tvScientific is the first and only CTV advertising platform purpose built for performance marketers. tvScientific offers a self-managed solution that leverages data and cutting edge science to automate and optimize TV advertising to enable massive growth for businesses of all sizes. Our solution combines media buying, optimization, measurement, and attribution in one, efficient platform. Our data science driven attribution technology and automated campaign optimization work together to drive strong business outcomes. The platform reaches 95% of AVOD inventory using proprietary, deterministic ID technology to measure ad exposure to outcome in an approachable, radically transparent and scalable way. tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. tvScientific is backed by some of the world’s leading tech investors and media companies, including Norwest Venture Partners, NBCU/Comcast, Hearst Ventures and Idealab. Today, the company continues to make strategic alignments with key players — the most recent being NBCUniversal — to advance CTV performance advertising forward. The company is headquartered in Pasadena, California. For more information, visit tvscientific.com.