“Enabling search performance advertisers to engage in and succeed with television is a very interesting data science challenge that is particularly well suited for the application and innovation of advanced machine learning approaches,” said Michael Bilow, head of data science at tvScientific. “It's an interesting problem set and us data scientists love interesting problems. I’m excited to be a part of this company.”
Historically, millions of digital-first advertisers have been unable to enter the television advertising industry because of its high-friction sales processes and inaccurate measurement. The rise of the connected television (CTV) advertising paradigm provides unprecedented opportunities to solve these classic quandaries with its ability to deterministically connect the dots between television ads viewed and business outcomes.
“Television advertising is in the middle of a radical transformation, driven by mass consumer adoption of streaming services, in addition to the advent of platforms like tvScientific that enable advertisers to engage in CTV advertising,” said Jason Fairchild, CEO and co-founder of tvScientific. “Our goal is to power millions of businesses to execute performance advertising on television and our advisory board was specifically curated with some of the brightest data scientists and technologists who have spearheaded digital transformation, such as the paid search model, for some of the world’s most innovative companies.”
The board will support tvScientific in advancing the state-of-the-art in online advertising. "For most of its history, television advertising has been more art than science. Search and social advertising was a breakthrough because it aligned the economic incentives of all parties,” said Dr. Flake, chair of the advisory board. “But now, perhaps for the first time, we can connect the dots between these disparate systems, revealing holistic patterns that would otherwise be invisible." Through the advisory board’s strategic guidance, tvScientific will advance its goals to become the standard for television attribution and optimization through continued improvement of a fully deployed “set it and forget it” optimization technology.
About tvScientific
tvScientific is the most sophisticated performance advertising platform built for connected TV. The tvScientific platform makes TV advertising accessible and measurable for brands and apps of all sizes. tvScientific offers a self-managed solution custom built for performance marketers, that simplifies and automates TV buying and optimization, leveraging massive data to prove the actual value of TV advertising. The platform reaches 95% of AVOD inventory using proprietary, deterministic ID technology to measure ad exposure to outcome in an approachable, radically transparent and scalable way. An Idealab company, tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. Today, the company continues to make strategic alignments with key players — the most recent being NBCUniversal — to advance CTV performance advertising forward. The company is headquartered in Pasadena, California. For more information, visit https://www.tvscientific.com.