tvScientific To Charge Advertisers Only If A Campaign’s Desired Outcome Happens
tvScientific, the performance advertising platform for connected TV (CTV), was featured in an article by AdExchanger on August 17, 2023.
Unified currencies are a useful tool for upper funnel marketing tactics, but miss the point for advertisers that are focused on bottom-of-funnel outcomes.
tvScientific, the performance advertising platform for connected TV (CTV), was featured in an article by AdExchanger on August 17, 2023.
Our CEO and Co-founder, Jason Fairchild, gives insight into the future of CTV advertising and its relationship with the paid search model.
tvScientific, the performance advertising platform for connected TV (CTV), was featured in an article by Insider Intelligence on August 21, 2023.