tvScientific Rolls Out Cost-Per-Outcome Model for CTV Ad Campaigns

tvScientific, the performance advertising platform for connected TV (CTV), was featured in an article by Insider Intelligence on August 21, 2023.

Aug 22, 2023

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tvScientific, the performance advertising platform for connected TV (CTV), was featured in an article by AdExchanger on August 17, 2023.

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TV 1.0 was a rather straightforward affair, says Jason Fairchild, chief exec and co-founder of tvScientific. Major brands wanted to reach large...

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The adtech firm tvScientific wants to prove to advertisers that TV ads perform as well as Google and Meta ads.

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