CTV Viewership Growth Means Better Advertising Performance

More than 50 percent of consumers watch video content from CTV's, while brand recall on CTV advertising is at least 39 percent higher than social media.

Jason Fairchild
Jan 18, 2022

See how CISION looks through the numbers on our report.

50.4% of consumers watch streaming video from their smart TV or CTV, which is more than all other digital viewing options combined. This is especially compelling when you factor in the high percentage of consumers that also said they can recall ads on these platforms at a higher rate. These are just a few of the compelling things we found after conducting our survey.

For more interesting discoveries from our report, check out CISION’s article.
Press Release

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