The Next Massive Growth Opportunity for Performance Marketers
Jason Fairchild, tvScientific's Co-founder and CEO shares his insights on how CTV is the next massive growth opportunity for performance marketers.
TV 1.0 was a rather straightforward affair, says Jason Fairchild, chief exec and co-founder of tvScientific. Major brands wanted to reach large audiences, and all they needed to do was choose among a group of three to four networks and maybe 10 to 20 major programs.