After surveying over 1,000 people between the ages of 16 and 54, our report surfaced some interesting statistics. When it comes to CTV usage, 86% of consumers use more than one streaming service, with 39% saying they use as many as four different services. This is compelling when you couple this with the fact that 39% of those surveyed said TV/Streaming ads are also the most influential ads they experience.
For more compelling statistics from our report, check out MartechSeries’s article.