It is no secret that the key to successful advertising strategies is embedded in having your ads be measurable. Our CEO Jason Fairchild speaks on the dailyadbrief.com podcast series "Media Champions" to share insights into how the analysis of TV advertising no longer needs to be subjective. The tvScientific solution enables advertisers to connect the dots from a TV ad to a purchase. We are moving towards a world where streaming TV ads can be accessible the same way that digital ads are by bringing return on investment to the TV advertising world.