As of 2022, 92% of households were reported to be reachable by CTV programmatic advertising. Additionally, streaming TV has proven to be the dominant way consumers watch TV and digital-first marketers are discovering new ways to reach them through this platform. Our CEO Jason Fairchild gives his insight into the evolution of CTV advertising and its relationship with the paid search model.
To see where CTV advertising is headed and how it got to where it is today, check out our guest article with a diversified news media company, Streaming Media.