tvScientific Granted Patent for TV Outcome Optimization Technology
The new technology enables marketers to buy and optimize TV to their stated outcome goals
With social marketing on the decline, marketers looking to increase their scale of measurable performance should look no further than CTV Advertising.
The new technology enables marketers to buy and optimize TV to their stated outcome goals
tvScientific, a TV ad-tech company, launched an end-to-end connected TV buying and attribution system geared toward digital marketers that value...
tvScientific CEO and co-founder Jason Fairchild’s column featured on Ad Exchanger The fastest growing segment of the $72 billion TV ad market is CTV...