The CTV measurement conundrum that creates more questions than answers
In a complex landscape that includes streaming platforms, it’s harder than ever for marketers to get a solid grip on how their ads are performing on...
With social marketing on the decline, marketers looking to increase their scale of measurable performance should look no further than CTV Advertising.
In a complex landscape that includes streaming platforms, it’s harder than ever for marketers to get a solid grip on how their ads are performing on...
tvScientific CEO and co-founder Jason Fairchild’s column featured on Ad Exchanger The fastest growing segment of the $72 billion TV ad market is CTV...
Thanks to new advancements in technology, marketers now have the power to execute TV ad campaigns and measure their actual performance by...