CTV Viewership Growth Means New Opportunities for Advertising

57% of consumers say the primary way they watch TV and other video content is through streaming it digitally. Learn more about CTV growth opportunities.

Jason Fairchild

Jan 18, 2022

RapidTv News gives insight into our latest report.

Our report paints a compelling picture of why advertisers need to adapt as CTV adoption grows. 57% of consumers say the primary way they watch TV and other video content is through streaming it digitally. Furthermore, these same consumers were able to better recall ads on TV and streaming platforms while being less annoyed by said ads.

For more takeaways from our report, check out RapidTV News’s article.

Similar posts

50% of Consumers Watch CTV, But What Does it Mean for Advertisers?

More than 50% of consumers watch video content from CTVs, while brand recall on CTV advertising is at least 39% higher than other ad digital channels.

Jason Fairchild Jan 18, 2022

Press Release

CTV Viewership Growth Means Better Advertising Performance

More than 50 percent of consumers watch video content from CTV's, while brand recall on CTV advertising is at least 39 percent higher than social...

Jason Fairchild Jan 18, 2022

Survey Finds Brand Recall on CTV Ads is Better than Social Media

A new survey from tvScientific finds that connected TV viewing is now the dominant way to watch programming and that ads on CTVs are more effective.

Jason Fairchild Jan 18, 2022