50% of Consumers Watch CTV, But What Does it Mean for Advertisers?

AIThority explores key findings from our report, How CTV Advertising Powers the Performance TV Revolution.

After surveying over 1,000 people between the ages of 16 and 54, our report surfaced some interesting statistics. When it comes to CTV usage, 86% of consumers use more than one streaming service, with 39% saying they use as many as four different services. This is compelling when you couple this with the fact that 39% of those surveyed said TV/Streaming ads are also the most influential ads they experience.

For more compelling statistics from our report, check out AIThority’s article.