Optimize campaign performance, target core demographics, and maximize ROAS with these effective UA tools
Games and mobile apps need to grow to survive, but growth without purpose wastes time, energy, and advertising dollars. You want to ensure that your user acquisition (UA) efforts are intentional so you only pick up high-value users while minimizing ad spend on users unlikely to convert.
This is why finding a user acquisition platform is crucial. They can help you target audiences based on set criteria, sift through data to make incremental adjustments, and diversify your efforts across organic and paid advertising methods. Choosing the right user acquisition platform comes down to a variety of factors, such as what gaming or mobile app you’re offering and what you’re looking to get out of the user that you acquire. We’ve compiled a list of some of the best options available to help you find a service that best suits your needs.
Ready to dig even deeper into user acquisition? Check out "User Acquisition: The Complete Guide."
Connected TV (CTV) is rapidly becoming a premiere destination channel for user acquisition. When nearly 90% of U.S. households have a device capable of streaming ad-supported TV content, it’s easy to see why. CTV combines robust performance marketing tools with the attention-grabbing creative that linear TV is known for — and tvScientific is one of the best user acquisition companies for reaching this massive, captive audience.
Made for: Products, services, and mobile apps of any industry.
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Clients include: AppLovin, Big Fish, Experian, and Omaze.
CTV offers transparency, real-time feedback, and audience targeting that rivals other growth marketing channels — and tvScientific can help you get the most out of it.
Download our free playbook today to discover how CTV can help you unlock the full potential of your user acquisition efforts on mobile:
User acquisition is about more than just getting people into your app — you have to be able to keep them there once you’ve acquired them. Mistplay can help: It’s a unique loyalty-building program for mobile games designed to pull in high-value members of your target audience and keep them engaged, ultimately maximizing the results of your user acquisition efforts.
Made for: Android-based mobile games.
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Clients include: Kolibri, Plarium, Playtika, and Socialpoint.
Organic installs are the most reliable for maximizing retention and LTV but are also the most difficult to acquire. And as most organic installs come directly through searches on the iOS App Store and Google Play Store, optimizing your app store listing is crucial. Both stores utilize a combination of install tracking and search engine optimization (SEO) to list apps — and the higher you rank in search results, the more likely potential users are to download your app. That’s where Gummicube shines; it is one of the best user acquisition services offering proprietary App Store Optimization technologies to improve rankings and maximize installs.
Best for: Mobile apps looking to improve their presence within iOS and Android app stores.
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Clients include: Gameloft, Grubhub, Linkedin, and Microsoft.
With massive reach and an impressive impact on brand recall, CTV has become a premiere destination for growth marketers looking to boost their user acquisition strategies. tvScientific can help you leverage this attention-grabbing platform even further with its unique performance marketing platform. Partner with major CTV brands like NBC Universal, Hulu, and Tubi, access up to 15k unique targeting segments, and get real-time results mid-campaign so you can further optimize conversion rates.
Want to learn more about how CTV can uplevel your UA efforts? Contact us today for a free demonstration.