Learn how FAST streaming works, who it appeals to, and why it is growing fast.
How FAST streaming works and why it has grown to become a viable alternative to streaming
There’s no shortage of options when it comes to entertainment in the age of streaming. From subscription-based services to video-on-demand platforms, viewers have a plethora of choices at their fingertips. However, for those who prefer free content with a few ad interruptions, there is a rising trend of FAST streaming television.
Free ad-supported streaming television, also known as FAST, offers a wide range of content without the need for a subscription fee. This leads many to ask the question, “Do streaming services have commercials?”
The answer is “yes.” Large media companies and streaming service providers have started offering their own ad-supported streaming platforms to cater to viewers who are looking for cost-effective options. For example, Samsung TV Plus, LG Channels, and IMDb TV are some of the well-known options in this space. These platforms not only offer a variety of ad-supported content but also provide access to premium content that may otherwise require a subscription on other services.
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What is Free Ad-Supported TV (FAST)?
Free Ad-Supported TV (FAST) is a popular streaming format that offers viewers access to a wide range of linear scheduled programming, similar to traditional cable television. It stands out for being completely free, as it is supported by ads. So all the content people want, but no subscription fee.
FAST streaming has gained rapid popularity among viewers, thanks to its convenient and cost-effective streaming model. It provides a diverse selection of content, including original programming, iconic movies, news channels, and much more. With FAST, viewers can enjoy their favorite shows on their preferred streaming devices.
The growth of FAST has been remarkable, with major media companies venturing into this ad-supported streaming service. Giants like Warner Bros., Discovery, and Amazon Freevee, as well as established platforms like IMDb TV and Sling Freestream, offer viewers access to a variety of content libraries. FAST presents an appealing alternative for viewers looking to enjoy a diverse selection of content without a subscription fee.
How Does FAST Streaming Work?
Free Ad-Supported TV (FAST) is a convenient and cost-effective streaming format that allows viewers to access a wide range of ad-supported content. One of the key advantages of FAST is its accessibility, as viewers can easily tune in to these platforms from their smart TVs or integrated services like Roku.
What sets FAST streaming apart is that registration is not usually required. Viewers can simply choose from a variety of FAST channels that run 24/7, featuring a diverse selection of content. This includes reruns of popular shows, classic movies, platform-specific content, local news, and much more.
FAST offers a linear scheduled programming experience, similar to traditional TV channels. This format provides viewers with a continuous stream of content without the need to select specific shows or episodes. It's a hassle-free way to enjoy a variety of entertainment options.
With the ever-increasing popularity of FAST, major media companies, like Warner Bros. Discovery and Amazon Freevee, have expanded into this ad-supported streaming service. These platforms, along with others like IMDb TV and Sling Freestream, offer viewers access to a vast content library, ensuring there's something for everyone to enjoy.
Does Streaming Have Commercials? FAST vs AVOD
FAST (Free Ad-Supported TV) and AVOD (Advertising Video-On-Demand) are both forms of ad-supported streaming television, but they differ in key ways. The main distinction lies in their programming options.
FAST streaming platforms offer a linear programming experience, akin to traditional TV channels, and do not typically provide on-demand content options. This means that viewers cannot choose specific shows or episodes to watch at their own convenience.
On the other hand, AVOD platforms are more flexible, providing a wide range of on-demand content. Viewers have the freedom to select and watch specific shows or episodes whenever they want, similar to traditional video-on-demand services. AVOD platforms include licensed content from major media companies, original programming, and a variety of movies. These services may also include advertising to support their free offerings.
It's worth noting that some streaming services offer a hybrid mix of both FAST and AVOD, combining linear programming with on-demand content. This provides viewers with the convenience of on-demand options while still offering scheduled programming for a more traditional viewing experience.
Why Is FAST Growing?
FAST is here to stay — and it is growing. In 2022, 58% of viewers watched some form of Free Ad-Supported TV. The offering is expected to achieve revenue of $7.2 billion in 2023.
The substantial growth of FAST channels can be attributed to several factors. First, the ad-supported model allows viewers to access a wide range of content without having to pay a subscription fee. This appeals to viewers who are looking for cost-effective alternatives to traditional cable or premium streaming services.
Another contributing factor is the familiarity of linear programming. FAST streaming channels offer a channel guide similar to traditional TV, providing viewers with an easy-to-use interface that they are accustomed to. This familiarity enhances the viewing experience and makes it effortless for viewers to navigate through the available content.
OTT providers also benefit from the growing popularity of FAST channels. By offering ad-supported streaming services, they can attract a larger audience and generate revenue through advertising. This allows them to offer a wider range of content and create original programming.
Advertisers, on the other hand, appreciate the opportunity to reach a large and engaged audience. With the rise of ad-supported streaming, advertisers can effectively target their desired demographic and deliver their messages through video advertising.
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