Happy New Year, everyone! As we gear up for an exciting 2025, we’re taking a moment to celebrate the incredible milestones we achieved together in 2024. This past year at tvScientific has been nothing short of extraordinary, and it’s all thanks to you — our amazing customers, helpful partners, and dedicated team.
In 2024, advertisers partnered with tvScientific to:
Needless to say, 2024 was a year of growth, innovation, and measurable impact. But our success story didn’t stop there — tvScientific also made headlines with groundbreaking achievements that solidified our position as a leader in performance TV advertising.
In February, we completed a $9.4 million convertible note funding round, backed by BDMI, Progress Ventures, and S4S Ventures — a venture capital firm co-founded by Sir Martin Sorrell.
Sorrell said it best: “Advertising via Connected TV is a sleeping giant. With half of US TV watching now taking place over streaming services and providers such as Amazon, Netflix and Disney all introducing new membership tiers with variable rates of advertising, partners who can drive lower funnel activation, performance, measurement, and ROI are positioned for huge success. Jason and his team at tvScientific are a pioneering force in this fast-evolving industry and their platform has the potential to redefine how companies engage with their TV audiences.”
Learn more here.
In June, we teamed up with Partnerize, the leading partnership management platform, to simplify integrating TV ads into your strategy. With our partnership, advertisers can easily run 15-30 second TV spots using a performance-based model exclusive to tvScientific. Together, we’re helping performance marketers tap into the growing audience of ad-supported streamers — now two-thirds of all viewers — while delivering TV ads that drive real results.
Learn more here.
Patented TV Outcome Optimization Technology
In August, we were granted a new patent continuation of our issued patent covering Scientific System and Method for Optimizing Television Advertising. This continuation patent enhances our advanced AI and ML technologies, which automatically optimizes campaigns to meet advertiser-declared goals like cost per sale or app install. Unlike traditional TV ad systems or walled garden algorithms, our platform offers transparency, granular control, and dynamic optimizations, delivering superior ROI for our advertisers.
Learn more here.
TV 2.0: A New Era of TV Advertising
Finally, we’re excited to lead the charge into TV 2.0, a revolutionary shift that’s transforming TV advertising into a powerful, outcome-driven medium. Unlike the outdated TV 1.0 model, TV 2.0 leverages advanced targeting, AI/ML-driven optimization, and detailed attribution analytics to deliver measurable results — like store visits, searches, and conversions — on a large-screen, non-skippable format with 99% viewability. This new era simplifies ad buying with self-serve platforms and boosts ROAS, combining TV’s massive reach with precise, data-driven strategies to meet both upper- and lower-funnel goals.
Learn more here.
We couldn’t be more excited to kick off 2025 and help you unlock even greater success this year! From automated campaign setup to smarter real-time optimizations, we’re rolling out features that’ll take your Performance TV campaigns to the next level. Be sure to subscribe to our newsletter to be the first to hear about our exciting updates, including the launch of our much-anticipated State of Performance TV 2025 report!
Ready to elevate your CTV campaigns in 2025? Get in touch with us to see how tvScientific can help.